Sports and media betting company competetion About two years of partnership with 00 countries take care of 00 Brazil, CS: GO team of the organization.
The agreement will allow the two sides to collaborate on a variety of content and media campaigns, as well as exchange selected signage opportunities across physical and digital channels.
Related: Rivalry Welcomes Former Ontario Lottery Director to Board of Directors
Depending on the launch, 00 Brasil will explode Rivalry branded kits, with banners placed on the shirt box. Financial terms of the transaction were not disclosed.
Formed in August, the team is made up of renowned Brazilian Counter-Strike talents, including brothers Lucas ‘LUCAS1’ Teles and Henrique ‘HEN1’ Teles, and Vito ‘kNgV’ Giuseppe.
Luis Guilherme, leader of the regional rivalry of Brazil, commented the partnership in a press release: “We are delighted to partner with 00 Nation, a team formed by local legends from the Brazilian CS: GO scene. We’ve been following a lot of these players for years on Rivalry, and it’s an honor and privilege to be part of their history now and to support them in building something special for their fans. “
According to Rivalry CEO Stephen Salz, the Canadian operator now has “more than 100 partner brands” and in June claims Achieve “average double-digit monthly growth” for more than two years.
The operator’s partnership with 00 Brasil is the last team sponsorship since the abandonment of previous agreements with Fnatic, beastcoast and very angry. This follows a change in company-wide strategy towards more original content creation and targeted local partnerships.
Related: Rivalry announces $ 20 million funding round
In June, the competition announce He managed to raise $ 22million (around £ 15.9million) with funding led by Eight Capital and Cormark Securities. The company is expected to go public by listing directly on the Toronto Stock Exchange in October under the reserved symbol “$ RVLY”.
Esports Insider Says: It’s no secret that the competition has recently stepped up its efforts in Latin America, especially in the Brazilian Counter-Strike space. Considering the already large number of subscribers behind 00 Brasil, it seems perfectly aligned with the “competitive form” of partnership here, using culture and hype to drive your brand to key audiences.
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