Popularity squid game making everything related to the series a trend. In addition to cotton candy or dalgona, various attributes of the Squid Game series are also hunted, including shoe white worn by the player.
According to data from Sole Supplier, sales of white Vans slip-on shoes have skyrocketed 7,800% as more people try to emulate the uniforms worn by Squid Game players.
On the official website, the white slip-on shoes are priced at US$50, which is about Rp. 711,000. Meanwhile, in several official Vans online stores in Indonesia, the shoes are priced at Rp. 799 thousand.
Not only an increase in shoe sales, according to Lyst Insights, searches for the term “white slip-on” on the internet also increased by 97%.
Although based on reports Variety, the popularity of the Squid Game has also led to an increase in searches for red uniforms worn by guards by up to 62%.
Squid Game tells the stories of people who experience failure in life for various reasons. They received a mysterious invitation to enter the contest with a prize of 45.6 billion won or approximately 567.3 billion rupees.
The game takes place in an unknown location. Entrants are locked in until there is a final winner. They can’t suddenly stop halfway or refuse the rules of the game because it could endanger their lives.
As reported Deadline, Sunday (3/10), Squid Game topped serial number one in over 90 countries. Squid Game also has the potential to become the most watched non-English language Netflix series.
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Vans slip-on shoes in white. (vans.com archive)
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This was confirmed by Netflix’s Chief Content Officer (COO), Ted Sarandos, at the Code Conference in Beverly Hills, USA last week. Squid Game’s viewership skyrocketed within nine days of its release.
(bait / bait)
[Gambas:Video CNN]
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