DRAWING. Netflix Inc plans to expand into video game services to increase its business.
Journalist: Adriano Octaviano | Editor: Wahyu T. Rahmawati
KONTAN.CO.ID – CALIFORNIA. When customer growth for service Diffusion As movies and series begin to falter, Netflix Inc. plans to expand into video game services to increase its business. The weakening was in line with the onset of much competition and the lifting of pandemic restrictions in several countries.
Estimate ReutersNetflix has seen a sharp drop in new subscribers after a boom in 2020 fueled by stay-at-home orders to curb the Covid-19 pandemic. In the United States (United States) and Canada, Netflix said it lost around 430,000 subscribers in the second quarter of this year.
Pioneer video streaming it said it was in the early stages of expanding its video game offering which would be available to customers at no additional cost. For the initial phase, they will focus on mobile game.
“We saw Game as another new category of content for us, similar to our expansion into original film, animation and unscripted television, ”the company said in a quarterly letter to shareholders.
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For the first attempt, Netflix will present games related to the platform’s favorite movies. For example, they tried their hand at video games with several titles related to the series such as Strange things and Black crystal: the age of resistance.
“We know the fans of these stories want to go deeper. They want to be more involved,” said Greg Peters, COO and chief product officer of Netflix.
Some analysts say companies dominate video streaming need to find a new way to start a subscription after years of rapid expansion. According to eMarketer, Netflix’s contribution to U.S. subscription streaming video revenue will increase to 30.8% by the end of 2021, from nearly 50% in 2018.
“Netflix had a disappointing quarter due to competition in the space Diffusion warms up. The lack of new looming growth catalysts has been one of the main reasons for Netflix’s relatively weak performance this year, ”said Jesse Cohen, senior analyst at Investing.com.
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