According to a official statement of Twitter, the Twitter Blue subscription service is available in Canada and Australia. In this sense, the company microblogging and the social network reported the Service characteristics, as well as their concern to implement a more expressive and personalized user experience.
The Covid-19 pandemic generated important changes in people’s habits, which include search by communication channels and platforms to follow the news. Hootsuite, a company specializing in the management of social media platforms and microblogging, announced that Twitter increased its monetizable user base as a result of these changes. According to your investigation, in 2021 Twitter has 187 million active monetizable users, of which 70% are Men’s and 30% womens; inconvenience age range from 25 to 34 years old.
Hootsuite data revealed, 59% of people on Twitter use the app as a source of news and relevant information on global and local events. Likewise, 5.8% of the world’s population over the age of 13 receives some type of advertisement from Twitter, even if they are not registered on the platform.
Before acceleration migration to social networks in the new normal, Twitter reported that the subscription service responds to the user must generate and consume personalized content. The first change of the subscription is the function of bookmarks, allowing add and organize discussion threads tweets from folders. Another modification of the service is a preview with undo function tweets, which has 30 seconds to decide if it will be posted by the user. In addition to these features, Twitter Blue offers a simplified reading mode, Customization of the appearance of the application and the mobile icon, and an additional service of Customer service.
While the the subscription service has certain advantages compared to its free counterpart, the statement indicated that they are not intended to replace the basic microblogging experience offered by Twitter. “For those wondering, Twitter’s free service will not be taken down at any time.”added the official statement. Blue twitter he has a Monthly cost from 3.49 canadian dollars and 4.49 Australian dollars, and represents a change of business model previously offered by the company, in order to offer advantages to user experience and capture the interest of investorsadded their specialists.
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