On April 28, 2022, TrustBIX Inc. signed a Master Services Agreement with JBS Food Canada ULC. The companies will work as trusted partners to increase sustainable beef production in Canada. These services support the evolution of the JBS Angus beef brand with comprehensive chain-of-custody data tracking and analysis through the company’s proprietary platform, BIX, which supports the Table Certified Sustainable Beef Framework. Canadian Round on Sustainable Beef (CRSB). Both companies believe in three pillars of food sustainability and integrity: economic viability, social responsibility and environmental stewardship.
JBS is one of the world’s largest food companies, providing protein and food solutions to customers and consumers worldwide. With a focus on quality, innovation, operational excellence and safety, JBS is committed to producing good food responsibly.
“Food integrity is at the heart of the JBS Canada advantage. Therefore, working with the TrustBIX team will enhance JBS’s journey to deliver unparalleled quality and service, along with accountability and transparency. JBS looks forward to developing a sustainable Angus beef program for its retail customers. We believe in this partnership with TrustBIX and their commitment to our sustainable beef program,” said David Colwell, President of JBS Canada.
“We are very proud to have been selected by JBS Canada, part of the largest protein processing company in the world, to provide technology expertise using our BIX platform to develop their sustainable beef program,” said Hubert Lau, CEO of TrustBIX.
As an innovative leader, TrustBIX provides traceability and agri-food value chain solutions. The company’s goal is to create a world where we trust more, waste less and reward sustainable behavior by meeting the demands of consumers and food companies. The proprietary platform, BIX (Business InfoXchange system), is designed to create trust without compromising privacy through innovative use of blockchain-derived technology and data.
“Amateur web enthusiast. Award-winning creator. Extreme music expert. Wannabe analyst. Organizer. Hipster-friendly tv scholar. Twitter guru.”