The marquee with surprise that shocks Canadians

There are many ways to approach a road safety campaign and this is not the first time the impact has been used, but this action they have taken in Quebec managed to leave more than one passerby in shock.

After all, when we see a commercial, no matter how realistic and no matter how many images of spectacular accidents or unfortunate consequences it shows, we are still only spectators. But what if the advertiser manages to scare you? making you participate in the first person?

A bus stop with an all-black marquee was the setting chosen to launch an awareness campaign that many will not forget. The decoy: when a person passed, high-tech screens displayed his image in the form of a skeleton, as if it were a moving x-ray.

If the person stopped for a moment, the skeleton imitated his every move, giving the impression that he was reflected in a mirror. This, of course, was a lot of fun for people, who first had fun dancing and waving to see their skeletons do the same.

However, when they least expected it, a dramatic turn occurred: a car drove through the screen and rolled over the skeletons, dragging them brutally downwards and scare the hell out of viewers. To finish traumatizing the public, the screen broadcast the message “bone against steel: the damage is incomparable” and encouraged pedestrians to always cross at pedestrian crossings.

Although this is a campaign made in 2018, a Reddit thread rescued her and brought her back to the present day, generating critical feedback. And there are those who believe that the message blames the victim of the shock and that cities should be designed to be more pedestrian-friendly and less traffic-driven. On the other hand, other users have praised the originality of the ad, which manages to convey an important message in a not very subtle way but without resorting to bloodshed. What is clear is that those who have fallen into the trap of the sinister marquee will not easily forget the experience.