By Liana B. Baker
(Reuters) – All Sirius subscribers
In 2008, Sirius and. merged
More recently, there have been live games on the Sirius XM mobile app and website, but millions of Sirius
The company did not disclose the financial terms of the six-year deal, which could encourage millions of Sirius XM customers to upgrade their service.
Sirius XM customers who want to listen to the games will have to pay for a package that costs $17.99 per month. The baseball is not available in the $14.49 base package.
For customers with XM radios, there will be no change to their service or the fees they pay.
Gabelli & Co analyst Brett Harriss estimates that an additional 8 million to 10 million Sirius XM customers now have access to the baseball games.
Harriss, the analyst, said the deal incentivizes customers to upgrade to premium packages, which could bring in additional revenue.
Reporting by Liana B. Baker; Editing by Andrew Hay
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