canadian Nutrients, one of the largest agricultural input retailers in Brazil, intends to take biopesticide sales to a new level by introducing a traditional brand in North America. Cesar Barros, Commercial Director, says the company will use the Land of love, known to North American farmers for 50 years, to try to multiply by 20 the revenues of the segment: from 50 million reais in 2021 to 1 billion reais in five years. At the 2021/22 harvest, there will be three products, among around forty organic products from other companies marketed by Nutrien. “There are already good solutions, but adoption is low. Let’s explain these technologies; it was necessary to have a own brand to promote organic products, ”he says.
Field tests and new partnerships
This harvest, more than 400 soybean areas will use a new seed treatment technology against rust, one of Nutrien’s bets in the country. Partnerships with companies and startups, acquisitions and “curatorship” of new products will be ways to expand the portfolio, explains Barros.
Brand strengthens retail expansion
Loveland is also coming up with specialty fertilizers and agrochemicals, adding more than 100 products as well as organics. The entry into the country, not by chance, coincides with the inauguration this Tuesday of the first five Nutrien Experience Centers, a new store concept, out of the 12 planned for the year. In 2022, there will be another 50.
run after
After the lack of vaccine for the first phase of the vaccination campaign against foot-and-mouth disease in the first half of the year, farmers took precautions. “Some industries have stopped producing and the stock of immunizing agent is low at distributors,” explains Carlos Venâncio de Camargos, director of animal husbandry at VetBR, a distributor of animal health products. During the 1st half of October, orders increased by 50% and the larger move is expected to increase the company’s turnover with the foot-and-mouth disease sector by 58% this year.
energy relief
A root hopes to save around R $ 100 million per year after optimizing the use of energy in its industries. This total comes from the “Advanced Control” project, which includes software that uses artificial intelligence to predict problems and act on the mass and energy balance, making boilers and turbogenerators more efficient.
EXPANSION
Nineteen of Raízen’s 23 bioenergy parks have already adopted the software, which should have expanded its use. “The solutions we have developed allow us to drive innovation and run the business more efficiently, taking advantage of new opportunities for growth and sustainability of operations,” says Juliano Oliveira, Industrial Director.
AGRO THOUSAND
minor Seedz, a loyalty agtech focused on the agriculture sector, processed R $ 31 million in buyouts of inputs, technology and other products in the past 12 months. The expectation is to double that amount next year, predicts Matheus Ganem, CEO of the startup. The platform has 2,000 rural producers and 15,000 registered distributors and suppliers.
EXTRA SUSTAINABLE
The group Owl, the world leader in olive oils and owner of the Andorinha brand, intends to reduce the consumption of virgin plastic by 31% by 2025 and reduce greenhouse gas emissions from its operations by 30% by 2023. The objectives are part of the company’s initiatives to ensure more sustainable and less harmful production.
TO CLEAN
Sovena wants to use 100% of the electricity in its factories from renewable sources. “We can only be chosen by our consumers if we address their concerns, in a genuine effort to improve their well-being and help increase the resilience of ecosystems,” said João Basto, Director of Sustainable Development.
Tower
Exporters of cotton expect sales abroad to pick up during the 2021/22 harvest. Overseas shipments are expected to drop from 1.75 million tonnes in the 2020/21 harvest to 2.2 million to 2.3 million tonnes in the next cycle, predicts the National Association of Cotton Exporters.
come here
“On the road to sustainable mobility” is the theme of the 21st International Conference on Sugar and Ethanol that Datagro is promoting today and tomorrow, in São Paulo. According to Datagro President Plinio Nastari, electrification (of vehicles) is a trend. “But we can also have sustainable mobility with ethanol,” he defends himself.
“Coffeeaholic. Lifelong alcohol fanatic. Typical travel expert. Prone to fits of apathy. Internet trailblazer.”