MISSISSAUGA, Ontario–(BUSINESS WIRE)–This October, for the third year, Nissan Canada is once again helping to make the road safer for drivers and pedestrians with the return of Glow Guards – reflective stickers that can easily be attached to clothing children or Halloween costumes to make them more visible to drivers. This season, Nissan is also partnering with Waze, the world’s largest community-based traffic and navigation app, to notify drivers of select Halloween treat areas. The objective will be to help deliver a safety message to users to remind them to drive carefully in these areas. When using the Waze app, a banner appears when driving near a selected treat area1 2.
“We are thrilled to partner with Waze to amplify Nissan’s Glow Guards program and to help our community enjoy the festive night, while helping to keep their loved ones safe.” said Ken Hearn, Chief Marketing Officer of Nissan Canada Inc. “We encourage Canadians to visit their local dealer to get their own Glow Guards as an added safety item for their children while they Trick or Treat.
According to a Survey 2022 conducted by Nissan Canada in partnership with the Canada Safety Council, about seven in ten drivers believe that safety technologies could help them avoid potential accidents. Some reassuring data and a reminder that it can help drivers be safer on the road, especially ahead of Halloween when families may make multiple stops to trick or treat. Nissan features that add to the Glow Guards and Waze programs to enjoy safer weather include:
- Blind Spot Warning: This detects vehicles in the blind spot while driving and warns the driver of their presence. With potentially a lot of Halloween traffic, this feature can provide an extra warning. 3
- Intelligent Emergency Braking with Pedestrian Detection: Considering the expected Halloween traffic of cars and pedestrians, this feature can monitor the surrounding area in front of the car, helping to avoid or reduce collision damage. 4
- Rear automatic braking: While drivers should always check the surroundings, this feature helps the driver detect stationary objects when reversing and, if necessary, applies the brakes to help avoid a collision. It cannot prevent all collisions and may not provide warning or braking under all conditions. Drivers should always turn and check surroundings before driving. 5
Ahead of Halloween night, Nissan Canada is reminding drivers to be alert and aware while driving.
Nissan first launched Glow Guards in 2019, successfully reaching hundreds of thousands of Canadians through traditional and digital media channels, exhausting Glow Guard supplies at Nissan dealerships across Canada. To help parents and guardians continue to encourage a safe Halloween experience for their cheaters, Nissan is excited to bring back the Glow Guards with additional features for 2022.
Spark arresters can now be picked up at Nissan dealerships across Canada. Families are encouraged to visit their local dealership to pick up Glow Guards for free until October 31, 2022.
To find the dealer nearest you, go to www.nissan.ca/dealer-locator.html.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI was the first Japanese automobile manufacturer to incorporate in Canada in 1965, and employs now directly 306 full-time people. staff in offices in Vancouver (BC), Mississauga (ON) and Kirkland (QC). There are 210 independent Nissan dealers, including 86 who also act as Nissan commercial vehicle dealers, 124 certified electric vehicle dealers and 38 INFINITI retailers across Canada.
For more information about Nissan in Canada and the full lineup of Nissan and INFINITI vehicles, go online to www.nissan.ca and www.INFINITI.ca.
About Waze
Waze is where people and technology come together to solve transportation problems. It’s a platform that allows communities to provide road data and edit Waze maps to improve the way we get around the world. With Wazers Everywhere, Waze is able to partner with municipalities and transportation authorities to reduce traffic and congestion, leveraging current infrastructure while impacting urban planning.
A world with better transport doesn’t need to be in the distant future. By harnessing the power of community to reverse negative travel trends, Waze can create a world where traffic is a thing of the past. For more information or to download the Waze app, go to waze.com.
1 Users must use Waze to receive this message.
2 Always give your full attention to driving. Only use connected features and devices when safe and legal. External device not included.
3 The Blind Spot Warning system is not a substitute for the vehicle’s proper lane change procedure. The system will not prevent contact with other vehicles or accidents. It may not detect all vehicles or objects around you.
4 Intelligent Emergency Braking with Pedestrian Detection is not a substitute for responsible driving. May not provide warning or braking under certain conditions. Restrictions apply. See owner’s manual for more details.
5 Rear automatic braking cannot prevent all collisions and may not provide warning or braking under all conditions. The driver should monitor traffic conditions and brake if necessary to avoid collisions. See owner’s manual for safety information.
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