Home » Netflix subscribers rise to 214 million

Netflix subscribers rise to 214 million

by Ainsley Ingram

The web giant publishes its results for the third quarter of 2021

Netflix online cinema reported on third quarter results of this year, reports THR… In the past three months, the number of subscriptions to the streaming service has increased by 4.4 million, exceeding the platform’s traditionally conservative owner predictions. The number of households subscribed to the service during the reporting period was expected to not exceed 3.5 million, as a result, the total number of Netflix subscribers (officially registered accounts) is currently 214 million. people.

The most active users of the service are from the Asia-Pacific region. The region accounted for more than half of new subscriptions – 2.2 million. Europe, the Middle East and Africa provided 1.8 million new subscribers. Netflix has added 300,000 households in Latin America. Growth in the USA and Canada amounted to 70,000 new subscribers, which is not much at first glance, but it is a notable improvement compared to the loss of 400,000 households in last quarter… In the second quarter, the company’s total subscribers increased by 1.5 million households. In the first quarter, the increase was 4 million, 2 million less than expected. According to internal forecasts, the next quarter is expected to be the best of the year for Netflix, with up to 8.5 million new subscriptions expected.

Third-quarter revenue reached $ 7.5 billion, up 16% year-over-year and slightly higher than the second quarter of $ 7.3 billion. Average revenue per user in the US and Canada edged up to $ 14.68.

The streaming giant is not just limited to content production and is actively diversifying its business. Earlier in October, Netflix partnered with Walmart for merchandising. As part of the deal, clothes, toys and other products related to popular service shows will be delivered to hypermarket shelves. The platform also acquired the Roald Dahl Story Company to create a cinematic universe based on Roald Dahl’s most popular works, including “Charlie and the Chocolate Factory”, “The Big Good Giant” and “Fantastic Mr. Fox”. Additionally, Netflix has acquired indie game developer Night School, which is in line with plans for video game development on the service. According to co-CEO Reed Hastings, the challenge for Netflix is ​​to bypass Disney in 3-5 years and start providing audiences with an even more immersive overall experience with its content.

At the same time, Netflix has eroded its dominance in the broadcast segment. According to Nielsen, while in June Netflix accounted for 7% of all online TV shows, in September the streaming service caught up with Youtube in this indicator – 6% for each of the platforms.

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