Mexicans expect visibility on their online purchases at the end of the year – Marketing 4 Ecommerce

We have reached the home stretch of year-end online shopping and although Most Mexicans take advantage of the El Buen Fin campaign or black friday to buy everything they need for Christmas at incredibly low prices even around December and especially on the days around Christmas Eve, shopping continues either due to unforeseen events or just out of habit.

But what will differentiate one store from another in the race to attract the attention of increasingly demanding consumers? The study “From Bricks to Clicks: 2021 Retail Mobility Situation Report” conducted by the Canadian mobility solutions company, SOTI, seeks to broaden the answer to this question and defines some points Mexicans will need to select stores for their year-end online shoppingbased on what they themselves have said through surveys.

To boost their end-of-year online shopping, merchants must be transparent with their customers

According to this research, they share with us the keys that can help sellers to have a successful sales season, being the main factor highlighted by the demands of customers who offer transparency in your shipping methods, inventory and return processes. Here are the general conclusions about buyers:

They don’t wanna wait long

When it comes to deliveries, consumers in all parts of the world primarily expect them to be fast. It is based on faster stores to deliver and simpler returns processes who choose the options to make their purchases online at the end of the year.

According to the report, 66% of Mexican consumers indicated how increased frustration with shipping and delivering products and in the case of millennials, the percentage rises to 71%.

They want to know where their purchase is

For 87% of Mexicans, this is essential know the status of your order and when it will arrive at its destination. Hence, it is advisable to have a tracking system that allows them to know their purchase frequently or even in real time.

This percentage of customers is higher than in other countries, overall the interest is 67% of buyers.

They demand visibility on the shopping area

Another important point is that when they visit the physical store directly, they expect to have digital options to make their purchase easier. In this sense, they point out that 40% of consumers in Mexico would like sales staff to use mobile devices to purchase products in the warehouse without going near the checkout. At the same time, 26% of consumers would like to have devices in their shopping cart to check inventory, pricing and availability, without going to store staff.

They don’t want the hassle of returning a product

The purpose of a purchase is certainly not to return it, but consumers who increasingly investigate to buy are mindful of the policies of Return and If they realize that it is very complicated or that there are just no conditions for returning something, they can abandon the purchase.

According to the survey 82% of Mexicans think returns should be automated to make the experience faster and frustrations are avoided if a product does not satisfy them. This percentage rises to 87% among Gen X consumers and baby boomers.

One way to improve this aspect is to equip your employees with technologies such as scanners, RFID (radio frequency identification) readers, ELDs (electronic recording devices), trailer plotters and tracking systems to optimize logistics, thus improving the customer experience and retaining them. back in the next peak sales season.

Picture: Gpointstudio and Freepik.

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