María Asunción Aramburuzabala’s Secret to Prospering in Business: “Money Wasn’t My Engine”

Maria Asuncion Aramburuzabala is actually, the woman with the most money in Mexico. She is heiress of Grupo Modelo, and according to the latest list of the American magazine specializing in financial matters, Forbes, has a juicy fortune amounting to $5,630 million.

This also places her in sixth place, among the richest people in the country, only behind other big businessmen such as Carlos Slim Helu, owner of important companies such as Telmex, America Movil and Grupo Carso, who has a fortune $55.93 billion; The German Larrea Mota Velasco, who own Mexico Group and has a fortune of more than $27 billion; Ricardo Salinas Pliego, Owner of Salinas Group and TV Aztecawho has a fortune $12.52 billion; Alberto Bailleres, from BAL Group, with a fortune of $10,489 million Yes Juan Francisco Beckmann Vidal, from the José Cuervo groupwho has a fortune $7,180 million.

The businesswoman is currently president of companies such as Thresalia Capital and Abilia, is also part of the board of directors of the company created by his grandfather, Model group.

In an interview with Mariasun, as it is also called, for Oswaldo Trava, better known as Oso Trava, who has a podcast titled Cracks, in which he interviews the most outstanding personalities of the country’s business world, Mariasun she explains that money is not what drives her to do business and improve it.

In the interview, the podcast host asks Maria Asuncion Aramburuzabala “Where do you draw the line, where do you celebrate, where do you recognize a triumph, where do you appreciate life and where is it never enough?” Considering this, the businesswoman replies that it can be seen in two ways, the first is “It’s never enough because I want to be richer and I want to have more, That hasn’t been my driving force for me, the truth is my driving force has been: hey I got this business, you know what, it’s a little sandcastle, hey, how can I do better ? Ah, well, I’m going to build the little tower here in the back, and now I’m going to put a little lake in front with crocodiles, you make the business bigger, you make it bigger, you take the risk away, because sometimes it it’s not about cultivating it more, it’s about removing the risk,” explains the businesswoman.

She says the institution is also getting bigger, stronger and more solid, “and in that sense, I’ve been very ambitious, because I’ve always wanted my Business to be more, I always wanted them to thrive, to be more bigand reach their potential. In the sense of having more, I don’t need more, it doesn’t push you to say how much I want more and how satisfied I am, what happens is that in business, l ‘unit of measurement is the money, it’s the return’, he mentions, and says that you measure yourself with what the business is measured, i.e. with the money.

However, he explains that what one always wants is to have the best indicators and a great company. “You want that the company has potential and has a lot of things, Now, being richer or less rich is not that, it’s the game we play, it’s winning the game we play,” explains the businesswoman.

On this, the interviewer asks if there isn’t a point in this game where it gets overwhelming, to which she says yes, and Trava asks how she handles that part.

“Above all, I believe that since I did it, that mountaineer created a lot of companies and then after having them in your portfolio and everything, a lot of them you claim that when I started working at Thresalia, had five or six employees, today of the companies that we have, that we directly control, I’m not talking about the companies where we are a minority and others control them, of those that we control and are the majority we have about 9,000 people who work with us, then you also have to change the chip, let’s see its real state, business change, housing projects, rental projects, industrial projects, what was the plan, education, you must be, have this ability to change and that is not just one company, there are a lot of companies where I tell you personally that I sit on the board and all the committees that we have, and the decisions always come back to me at the end,” explains he.

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