Home » Ikea Canada appears to be unveiling its mascot in the naming contest

Ikea Canada appears to be unveiling its mascot in the naming contest

by Rex Daniel

Posted Jun 19, 2023 4:41pm ET

Ikea Canada unveils new mascot, which is met with mixed reactions on Tik Tok Monday posted (Ikea Canada via Tik Tok)


Ikea Canada has a new mascot in town and is asking customers to give him a name new tiktok posted on monday.

The furniture and decor company introduced the new mascot – an oddly tall human with a smiley face, wearing baggy jumpsuits emblazoned with the Ikea logo, a yellow T-shirt, chunky platform shoes and what appears to be a yellow bowler haircut or maybe a hat .

Ikea Canada captioned the video, “Highest vote by Friday wins!” with four names to choose from: Billy, Van, Hex and Blue.

Users chimed in with their own names, pointing out how terrifying it looks.

One user said, “Don’t name it, remove it,” while another asked, “Are we sure it’s not cursed?”

One user dubbed it a “sleep paralysis demon.”

Another user commented: “Billy or Hex! (I stand in the corner and tremble with fear).”

Several users commented “meatballs”, referring to Ikea’s famous meatballs found in the Swedish-inspired in-store restaurant.

Ikea responded to some of the cheeky comments with a cry-laugh emoji or referred those with other suggestions to the shortlist.

Ikea fanatics can cast their vote by commenting on the TikTok post until Friday.

@ikeacanada Highest vote through Friday wins! Comment with your choice! 1. Billy 2. Van 3. Hex 4. Blue #Competition #IKEA #Mascot #FYP #Poll Le plus grand nombre de votes gagne ! Comment what you prefer! 1. Billy 2. Van 3. Hex 4. Blue #concours #IKEA #mascotte #portoi #Poll ♬ Hot new bombshell – Grace🦋

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