E-commerce arrives weakened at the Good End – El Sol de México

E-commerce has arrived weakened Good endsince since July and August the expenditure of the consumers in this channel began its decline.

Data from National Institute of Statistics and Geography (Inegi) show that in August, sales online and through retail catalogs registered an monthly decline of 3.08%while in July they were down 33% from May, when they hit their highest level since January.

Analysts attribute the declines to cautious spending by the consumers and higher prices on products.

“In July, people felt more relaxed and started going out into the streets; they visited stores and other companies in person and therefore the digital purchases Also they fell during this month,” explained Marisol Huerta, business analyst at Grupo Financiero Ve por Más.

During the first seven months of the year, the income of National Association of Self-Services and Department Stores (ANTAD) increased by 2.5% due to the increase in sales within establishments.

“We noticed a constant change in physical stores, but it was more marked between January and March 2021. They opened stores, with restrictions on hours and people, but there was already a greater influx of people,” said Rodrigo Cerda, Business Development Manager of Ecosur Mexico.

The director of the company specializing in E-commerce Internationally, he said stores across the country have already entered a phase of “adapting” to new shopping formats.

In an interview with El Sol de México, he recalled that since last year various establishments from all sectors have begun to migrate to digital channels to survive the lockdown.

The trend showed that E-commerce had “arrived to stay”, but towards the end of 2020, they realized that people were going more frequently to the departmental shops or to do the purchases in supermarkets and markets.

“There were companies that grew above the 400 percent and now they have moderate rallies. There will be brands where four or five percent of their sales will be digital, a level they hoped to reach at least until 2026,” added Marisol Huerta.

The data provided by the inegi indicate that the increase in e-commerce in March, from 17.54 percent, this is the highest since September 2020.

The director of Ecomsur Mexico said national e-commerce still lacks a “little push” from small and medium-sized businesses that have yet to embrace digital sales or a sales strategy through social networks.

According to Guillermo Mantilla, commercial director of National sweetcompany providing Technology payments for SMEsome companies are reluctant to set up a digital system because of the high costs or investments they have to make.

However, another factor is that the owners of these stores they are old people and unfamiliar with electronic diagrams.

For specialists in Banorte Financial Groupdeclining coronavirus infections and rising inflation are the main risks for the trade in Mexico.

“The employment and remittances they continued to surprise on the upside and could help offset the aforementioned headwinds, especially given the start of the decline in Covid-19 cases. This “wave” of the pandemic could have a more moderate impact,” they mentioned.

For the 2021 edition of Good endthe Ministry of Economy (SE) and the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur) They predict a spill of more than 239 billion pesos.

➡️ Subscribe to our newsletter and receive the most relevant notes in your email

“We have a great opportunity with the Good end to accelerate economic recovery and even, for some entrepreneurs, to start with growth or continue the economic rebound of their companies and businesses,” said Héctor Tejada, President of the Concanaco Servitur, at the start of the so-called cheapest weekend of the year.

According to the leader of the private organization, online sales Good end represent at least 20% of total transactions. Last year, according to Mexican Association of Online Sales (AMVO)about 15.2% was made through a digital channel.