Canadian television brand Citytv raises the curtain on two new streaming options that give viewers a different route to its entertainment and news.
The television network has partnered with Amazon’s Prime Video streaming platform to roll out Citytv Plus, a digital hub for multilingual entertainment and programming that costs $4.99 per month. It also features a free version of its CityNews news channel.
Citytv Plus will offer a variety of on-demand TV series broadcast on Citytv, including shows from The single person and Chicago Mediterranean franchises, as well as local favorites Hudson and Rex and Canada has talent.
The platform will also air daily newscasts from OMNI Television in Arabic, Cantonese, Filipino, Italian, Mandarin and Punjabi, and select series from cable channels FX and FXX, including Americans, Sons of Anarchy and Atlanta.
Citytv also presents CityNews 24/7, a live news stream on Prime Video for free.
Everything you love about Citytv and more is now available on Prime Video channels! Citytv+ brings you all your favorite award-winning shows, serious content and more. Learn more and start your free trial at https://t.co/u92CenTloE #citytvplus pic.twitter.com/6ZQV4IPCzX
Both options expand Citytv’s traditional broadcast formats, operated by the media wing of Rogers Communications, at a time when viewers continue to move away from cable.
Citytv Plus offers Rogers the ability to fine-tune its commercial breaks using dynamic ad insertion technology, Janice Smith, vice president of national media sales at Rogers Sports & Media, said in a statement.
The technology can target advertising to more specific demographics, and she said it gives advertisers “new and incremental reach to engage streaming audiences in on-demand and live TV content.”
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