Canadian Tire, Petro partner
The Canadian Press – May 3, 2023 / 6:38 p.m | History: 424919
Photo: The Canadian Press
A Petro-Canada gas station is seen in Ottawa on Tuesday, March 30, 2021. Canadian Tire Corp.’s more than 200 service stations. ltd are being sold as part of a new partnership between the retailer and Canadian Tire Corp. ltd rebranded under Petro-Canada fuel brand. THE CANADIAN PRESS/Adrian Wyld
Canadian Tire Corp.’s 200+ retail locations ltd will be rebranded as Petro-Canada as part of a new partnership between the retailer and the fuel brand.
Canadian Tire says in a joint news release with Suncor Energy Inc. that the agreement will result in Suncor’s Petro-Canada becoming the primary fuel supplier for Canadian Tire’s service station network.
The companies say this transaction will increase Petro-Canada’s fuel sales volume by 17 percent compared to 2022.
The two brands’ loyalty programs, Triangle Rewards and Petro-Points, will also work together to provide expanded benefits, Canadian Tire says, although each company retains full ownership and control of its own loyalty program.
Canadian Tire President and CEO Greg Hicks said in the press release that the new partnership means the Triangle Rewards program will reach more than 1,800 service stations, giving members more opportunities to earn rewards.
Rich Kruger, Suncor’s President and CEO, said in the press release that the partnership will provide shareholder value by securing a long-term supply relationship for the Company’s refineries.
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