The Canadian Mental Health Association, Windsor-Essex County Branch, has been selected to use its renowned bereavement program as a framework for branches across the province.
“It was a great honour to be asked by CMHA Ontario to contribute our expertise on grief to develop tools and resources that can be used by individuals and clinicians across the province and beyond. Grief is something that affects all of us at some point in our lives. It can be one of the most traumatic experiences of our lives. We hope these resources can provide hope and support,” says Nicole Sbrocca, CEO of CMHA-WECB.
The campaign was recently awarded a top prize, the Hermes Platinum. This prize is given to the most outstanding entries in the competition. The platinum winners are recognized for their outstanding quality, creativity and ingenuity.
The Bereavement Resources initiative aims to provide CMHA Ontario branches with tools for people coping with various forms of grief. The integrated education campaign was designed and developed by Douglas Marketing Group (DMG).
“The innovative approach of a comprehensive mental health program for those who are grieving is important to all of us for our collective well-being. DMG is proud to have been involved in the development and implementation of CMHA’s Bereavement Resources campaign to educate, engage and recruit Ontarians. It is wonderful to see Windsor-Essex being the catalyst for this initiative,” said Kay Douglas, President of DMG.
Using DMG’s Big Picture Landscape software, participating branches can download ready-made training materials, templates that can be customized for each branch, and online resources tailored to their specific needs. The program and software also provide access to video seminars and educational videos for other branches. The videos were created in partnership with Media Street Productions. This process supports consistent messaging and branding while connecting branches across the province with a framework to roll out the bereavement program in communities in need.
To view the campaign, visit https://experiencedmg.com/portfolio/cmha-bereavement/.
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