Consumer electronics company Boat has announced that it has decided to withdraw its sponsorship from the Canada-based company
Punjabi singer
Shubh’s upcoming tour to India. In a statement posted on his social media profiles, the company said it had withdrawn the sponsorship due to certain comments he made earlier this year. “While our commitment to the incredible music community at boAt runs deep, we are first and foremost a truly Indian brand. When we became aware of the artist’s comments
Shubh
“Earlier this year we decided to withdraw our sponsorship from the tour,” the company said in a post on social media platform X.
Shubhnet Singh
, popularly known as Shubh, is scheduled to perform during the Cruise Control 4.0 event in Mumbai from September 23 to 25. Performances are also planned in cities like New Delhi, Bengaluru and Hyderabad.
Split distorted map of India
Recently cricketer
Virat Kohli
unfollowed Shubh on the social media app Instagram. According to reports, this move by Kohli also came after the singer released a distorted map of India in the wake of separatist troubles in Khalistan. The state of Jammu and Kashmir was missing from the map he shared.
Boat’s announcement came on a day when tensions between Canada and India rose after the Canadian prime minister took office
Justin Trudeau
alleged the involvement of “agents of the Indian government” in the killing of a prominent Sikh separatist leader in Surrey in June. These claims were flatly rejected by the Indian government as “absurd” and “motivated”. Canada and India have each expelled a senior diplomat as tensions escalate.
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