Home » McDonald’s Canada Celebrates Launch of New Loyalty Rewards Program Marking the Beginning of a Deliciously Rewarding Era

McDonald’s Canada Celebrates Launch of New Loyalty Rewards Program Marking the Beginning of a Deliciously Rewarding Era

by Tess Hutchinson

Earn 100 points for each $ 1 spent free at McDonald’s!MyMcDonald’s Rewards means our Rewards menu is expanding and guests can now earn 100 points per $ 1 spent, meaning they’ll be rewarded for every menu item they buy, not just their coffee and fries. But that’s not all, we’ve also made it easier to earn and redeem points for even more free food (large and small) at McDonald’s. At November 16, customers can download the McDonald’s app, register and activate their account to start earning points with every order! * Earning points is easy; customers simply need to scan or say their code at the restaurant or place a mobile order to collect points automatically.

The rewards add up quickly
And it does not stop there. The new program offers five tiers of rewards, giving customers more options to redeem throughout the day than ever before. From Premium Roast Coffee of any size (hot or iced), a vanilla cone and more at Level 1 to a value-added Big Mac meal at Level 5, the Rewards menu is suitable for any occasion. Two thousand points give you a level 1 reward, while level 5 rewards are 14,000 points. As customers earn more points, they progress through the tiered rewards system to unlock even more free McDonald’s favorites. And for a limited time, as an attractive welcome offer, customers can earn 5,000 bonus points after their first MyMcDonald’s Rewards purchase (minimum $ 1 tax-free purchase required) † Please visit www.mcdonalds.ca/myrewards to see what you can redeem for free with your points!

Continuing the digital journey benefits guests and crew
The announcement of MyMcDonald’s Rewards marks another key milestone in McDonald’s digital ambition as it responds to the changing needs of guests and crew.

“Our customers are some of the most loyal in the world, and we’re delighted to give them more reasons to visit us again and again. This announcement marks another milestone in our digital ambition as we continue to transform the McDonald’s experience on both sides. of the counter, which began with the introduction of self-service kiosks in 2015, ”said Jacques Mignault, President and Chief Executive Officer, McDonald’s Restaurants of Canada Limited. “Our continued investment in technology is helping drive exponential growth across all of our channels, including McDelivery, Drive-Thru, in restaurants and through our mobile offerings and digital innovations, giving our customers more options and of personalization throughout their McDonald’s experience. ”

By evolving its loyalty offering within its easy-to-use mobile app, McDonald’s continues to prioritize value, convenience and personalization of the customer experience.

“Canadians live in an increasingly digital world, and we need to meet them there. We also know that our customers have been loyal long before loyalty programs existed. Enter MyMcDonald’s Rewards, which is an exciting digital innovation designed to meet our brand fans and their changing needs helping them earn even more rewards on the food they love, ”said Lara skripitsky, Vice-President and Chief Technology Officer, McDonald’s Restaurants of Canada Limited. “No matter where customers connect with us – through kiosks in restaurants, digital menu boards at Drive-Thru or through our mobile app – MyMcDonald’s Rewards will be there to provide seamless, personalized service that’s more personalized and rewarding. every time a customer orders. “

“In addition to the convenience and personalization that elevates the digital customer experience to a new level, MyMcDonald’s Rewards will provide us with more opportunities to reward our customers for their loyalty, helping customers connect even closer with the McDonald’s brand, which is incredibly exciting. ,” noted Alyssa Buetikofer, Chief Marketing Officer, McDonald’s Restaurants of Canada Limited.

Evolution of existing rewards
Launch of the MyMcDonald’s Rewards program Canada after a successful pilot test in McDonald’s restaurants in Manitoba, As well as inside Fort Francois, Kenora and Dryden, Ontario from the end of August to mid-November 2021. From October, McDonald’s will also be testing the removal of McCafé Rewards stickers from cups (in these Manitoba and Ontario locations only) with no firm plan to end the McCafe Cup Rewards program nationwide.

The new MyMcDonald’s rewards program replaces McDonald’s current rewards program on the McDonald’s app, where guests collected digital punches on hot drinks and fries. Guests with outstanding punches on the app and who choose to enroll in the MyMcDonald’s rewards program will have them converted at 300 points per punch (up to a maximum of 1,800 points). Guests have up to February 28, 2022 to redeem existing medium fries or hot drink rewards earned with the current McDonald’s rewards program.

Customer experience managers are here to help
For details on how to start earning points with MyMcDonald’s Rewards today and the program’s reward levels, please visit www.mcdonalds.ca/myrewards . For those who need help with the app, McDonald’s and its franchisees will have Guest Experience Leaders available at restaurants to help customers download the app, create an account, and walk them through the usage process. to earn and redeem rewards.

“We are so proud of the customer experience leaders in Manitoba and parts of Ontario who have helped customers learn how to use the app since we started testing in August, ”Skripitsky said. “They are making sure the transition is smooth and the feedback from the community has been fantastic. Guests win and redeem, and they love it. “

* Qualifying purchases only. Program available at participating McDonald’s restaurants Canada. See program terms at mcdonalds.ca/myrewardsterms or in the app for details. Excluding delivery. App download and registration required.

??For a limited time only. Min. $ 1 tax-free purchase required. For first-time MyMcDonald’s Rewards users only.

About McDonald’s Canada
In 1967, Canadians hosted the first McDonald’s restaurant in Richmond, British Columbia. Today, McDonald’s Restaurants of Canada Limited are now part of the Canadian fabric, serving nearly three million diners every day. In franchise and corporate restaurants, nearly 100,000 people are employed coast-to-coast, and more than 90 percent of Canada’s 1,400 McDonald’s restaurants are locally owned and operated by independent franchisees. Almost $ 1 billion spent on food, more than 85 percent is purchased from suppliers of Canada. For more information on McDonald’s Canada, visit mcdonalds.ca.

SOURCE McDonald’s Restaurants of Canada Ltd.

For more information: Media requiring more information, please contact: Corporate Relations, McDonald’s Canada [email protected]

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