Twitter launches Twitter Blue, its subscription service in Canada and Australia

Twitter Blue, the Twitter subscription service is already active, but for the moment only for two English-speaking countries, Canada and Australia. The new payment method in Canadian and Australian dollars is equivalent to 2.84 euros at the current exchange rate and offers as advantages the possibility of delaying the publication of tweets and deleting them before they are visible and a reader mode which makes it easier to read tweets. son.

The option to retract tweets before they are posted has a timer of up to 30 seconds. Reader mode turns conversation threads into easy-to-read threads. Those who subscribe will also be able to group the recorded tweets organized by folders, they will have customer service and some aesthetic functions, such as changing the color theme or the application icon.

The company clarified that “Free Twitter is not going to go away, and it never will.” “This subscription offer – he added – is simply intended to add enhanced and complementary functionality to the existing Twitter experience for those who want it.”

The early launch in Canada and Australia only seeks to “gain a better understanding of what will make your Twitter experience more personalized, more expressive, and more generally (fire emoticon).”

The launch of a paid subscription service represents a paradigm shift in Twitter’s business model. Until now, the micro-messaging social network has made most of its revenue from advertising, but it faces very competitive models in this field, like Facebook and Instagram, so it has decided to open a new one. income track.

A month ago, Twitter launched Tip Jar, a fundraiser where users can make small donations to content creators. Another announced project is SuperFollows, which will allow users to charge subscriptions for additional tweets and newsletters.