North America and the EFL have become bedfellows in recent seasons and this is another example.
However, instead of an NFL legend like Tom Brady or a Hollywood star like Ryan Reynolds, this deal doesn’t involve entertainment.
But it still benefits Barrow in a big way. Global interest has increased, partly due to an excellent start on the pitch.
Under new head coach Stephen Clemence, the Bluebirds are top of League Two after seven games.
And this entry into the third round of the EFL Cup is the best in the competition since 1967, thanks to victory over Championship side Derby County in the preliminary round.
Captain Niall Canavan and goalkeeper Paul Farman flew to Canada in the summer to take part in the sponsorship launch and next spring more players will travel to Canada to take part in coaching courses to further strengthen the link between club and province.
“We have seen how much awareness of the EFL has increased thanks to Birmingham and Wrexham, particularly in America,” Henry said.
“We are not at that level and of course we have a connection to Canada, not America, but we have seen interest grow.”
“Our social media, the club’s streaming subscriptions and we have shipped a lot more of our jerseys internationally than last year.”
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