Home » The federal government is launching a new advertising campaign for the Canadian Dental Care Plan. Nearly 650,000 Canadians received care

The federal government is launching a new advertising campaign for the Canadian Dental Care Plan. Nearly 650,000 Canadians received care

by Naomi Parham

September 9, 2024 | Ottawa, Ontario | Government of Canada

The federal government is focused on providing Canadians with lower costs, more savings and a fair opportunity to succeed for all. Affordable dental care is the focus of our work.

Today the government launched an advertising campaign in support of the Canadian Dental Care Plan (CDCP). As one of the largest social programs in Canadian history, CDCP will make dental care more affordable for up to nine million Canadians who are currently uninsured. The CDCP is currently open to eligible seniors, adults with a valid disability tax credit certificate, and children under 18, and covers services like cleanings, fillings, dentures and more – so Canadians pay less for healthy teeth.

To increase awareness and ensure more Canadians can benefit from the plan, advertisements for the plan will run across multiple platforms, including television, streaming services, relevant websites, social media and outdoor billboards, until mid-October. On television, the commercial will air on over 50 channels across English and French Canada.

Click Here to view the ad in English.
Click Here to view the ad in French.

To date, more than 2.4 million Canadians are approved to receive coverage under the CDCP and nearly 650,000 of them have already received care. Because of the CDCP and the coverage it provides Canadians, covered dental costs total more than $442 million.

Over the summer, we made the plan more accessible to dentists, which is why dentist participation is also increasing. There are currently more than 20,500 providers participating in CDCP, representing 82% of active providers in Canada, offering a wide range of services such as cleanings, fillings and dentures.

Dental care is health care. By helping to cover some or all of the costs of a wide range of services, the CDCP helps more Canadians access the care they need. In addition to affordable dental care, the federal government is taking action to create more jobs, build more homes, invest in families and stimulate the economy.

For more information, visit Canada.ca/dental.

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