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The companies say this deal will increase Petro-Canada’s retail fuel sales volume by 17 percent compared to 2022.
The two brands’ loyalty programs, Triangle Rewards and Petro-Points, will also work together to provide expanded benefits, Canadian Tire says, although each company retains full ownership and control of its own loyalty program.
Canadian Tire CEO Greg Hicks said in the press release that the new partnership means the Triangle Rewards program will reach more than 1,800 service stations, giving members more opportunities to earn rewards.
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Rich Kruger, Suncor’s chief executive, said in the press release that the partnership will add value to shareholders by securing a long-term supply relationship for the company’s refineries.
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