Subway Canada has announced multi-year collaborations with the National Basketball Association (NBA) and the Toronto Raptors to engage basketball fans in Canada. The collaborations will include digital content, game activations and in-restaurant experiences.
As part of the collaboration with the NBA, Subway Canada becomes an official partner of the 2022 NBA Canada Series presented by Bell. The Raptors played their first preseason game on Oct. 2 against the Utah Jazz at Rogers Place in Edmonton and will face the Boston Celtics at the Bell Center in Montreal on Oct. 14. Subway Canada received branding in the arena and ran in-game promotions at both pre-season games.
In addition, Subway Canada and the NBA will host a series of “Super Subs” digital content on NBA Canada’s social media channels. The series will highlight outstanding performances by players off the bench throughout the 2022-23 NBA season.
“We are thrilled to work with Subway Canada to create unique experiences for NBA fans across the country,” said Leah MacNab, General Manager of NBA Canada. “Our organizations share a passion for promoting a balanced lifestyle for Canadians through nutrition and engaging Canada’s passionate basketball fans around their love of the game.”
As part of Subway Canada’s collaboration with the Raptors, beginning at the start of the regular season, for every point scored by a Raptors bench player, Subway Canada will donate to its Never Miss Lunch initiative in support of Food Banks Canada. During select games, Subway will also be giving away giveaways to fans to celebrate points scored by Raptors bench players.
Subway Canada is offering $3 off wraps, in honor of the Raptors, in-store, on the Subway app and online at participating restaurants across Canada through October 16.
Subway Canada’s presence will be felt on and off the field, with in-area signage at Toronto’s Scotiabank Arena and outdoor promotion, as well as social, digital and broadcast content.
“As the only Canadian team in the NBA, the Raptors continue to seek out exciting new ways for our fans to be part of the game,” said Jordan Vader, Senior Vice President of Global Partnerships, MLSE. “Together with Subway Canada, we look forward to not only rewarding our passionate fans, but also giving back to Canadians who need it most through Subway’s Never Miss Lunch program in partnership with Food Banks Canada.”
“We pride ourselves on offering better-for-you options and unbeatable taste – a commitment we’ve cemented with new ingredients and innovative flavor combinations in our ongoing Eat Fresh Refresh,” said Doug Fry, General Manager of Subway Canada. “Teaming up with the NBA and with the Raptors opens up a meaningful avenue to connect with Canadians and to celebrate the power of irresistible food that guests can feel good about choosing.”
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